Pragmatic Play to extend the Jalla Casino partnership via Betsson Group

Pragmatic Play has further expanded its presence through a partnership with Betsson Group. Both parties have signed a deal, allowing the iGaming content supplier to provide its Live Casino solutions to the Swedish brand of the group – Jalla Casino.

Customers of will soon have access to the iGaming content of Pragmatic Play. It has already ventured into Latin America, Italy, and Switzerland. The deal now allows Pragmatic Play to expand its customer base through a new partner. The iGaming content will be supplied through the Chroma technology of Pragmatic Play.

Chroma technology supports customization so that every brand can have a dedicated impact on its customer. The environment is then created to be immersive for a better gameplay experience.

The development marks the continued growth of Pragmatic Play in some of the important markets. It also expands the partnership between Pragmatic Play and Betsson Group across the world through different brands.

Irina Cornides has issued a statement on the development, saying that everyone at Pragmatic Play is thrilled to expand the reach of Live Casino products in Sweden via Jalla Casino. The Chief Operating Officer of the company has also reiterated that Pragmatic Play is constantly looking to consolidate partnerships with all the major leading operators in different regions.

Mattias Wennerkvist has called this collaboration exciting for the Jalla brand. The Managing Director at Betsson Group Sweden has highlighted that the joint collaboration with Pragmatic Play will enable them to offer a unique branded solution to customers through an engaging and strong range of Roulette games.

According to online casino news, Jalla Casino is looking to grow stronger in the Sweden market by taking as much market share as possible. Collaborations like these are sure to make that happen and help Jalla Casino achieve its goal.

Apart from Live Casino solutions, Pragmatic Play also offers Bingo games and Virtual Sports to its partners. It has recorded the production of up to 8 slot titles every month. Pragmatic Play is currently gearing up for the launch of Club Tropicana. The title is tentatively scheduled to go live on February 09, 2023. Meanwhile, players can enjoy the demo version of Fire Archer.

It boasts a single API for convenient integration of all the titles. This includes award-winning slots and sportsbooks, among others. The offerings of Pragmatic Play are certified and licensed in over 20 jurisdictions. Its iGaming content can be enjoyed on mobile and desktop in 33 different languages and with all currencies, including digital ones.

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