Betsafe debuts in Ontario

Over 38 million residents in Ontario will be able to tap into the iGaming content of Betsafe following an update where the brand has secured the supplier license and integrated with several local operators.

A Betsafe review paints a clearer picture of how Betsafe has climbed up the ladder since its inception. Established in 2006, it has come a long way to become one of the leaders in the iGaming market, with expectations that the same will be carried forward in Ontario now that its debut has been officially confirmed by the reports.

Ontario rolled out the regulated market for betters on April 04, 2022. The region has since then licensed more than 50 online operators, with more to follow in 2023. The number is expected to be higher, considering the list has already started with Betsson Group getting into the iGaming market with the launch of Betsafe.

The B2C brand of the group will ensure that the content is available to all eligible customers through its platform or local partners through the supplier’s license.AGCO, or the Alcohol & Gaming Commission of Ontario, is responsible for overseeing the iGaming market in the Canadian province. iGaming Ontario takes a closer look as well.

Having said that, Betsafe goes live via Strive Gaming platform with two verticals, namely gambling and sports betting. The supplier license will allow the brand to collaborate with local operators and make its content widely available. This extends to all the categories that are offered by Betsafe, like jackpot, blackjack, and live casino dealers, among many others.

Betsafe is one of the leading brands in the iGaming market, and a lot of credit goes to the brand being licensed by MGA, short for the Malta Gaming Authority. People can download its application on Android or iPhone through the respective official app stores. Irrespective of the platform they choose – mobile or website – the payment system is guaranteed to be seamless for a secure experience. Betsafe is known to hold high standards in terms of gaming quality and overall security. There is no surprise if Betsafe sticks firm to those grounds.

According to online casino news, a number of 38 million residents in the region make Ontario one of the most potential candidates to compete with its North American counterparts. More than 50 online operators received the permit to go ahead with their operations in Ontario last year. The demand has surely increased, iGaming brands have taken note of that, and a lot of them understand that Ontario is an untapped market that deserves to be served.

As for the players, there have been reports that many are leveraging a loophole in the responsible gaming program. The AGCO has, therefore, updated the terms to inform every operator that they must refund all the betting amount to a player if they have enrolled with a self-exclusion program before the event kicks off.

Betty is expected to follow in the footsteps of Betsafe after announcing that it has raised $5 million from investors with the objective of funding its operations in the Canadian province. 

Betty, however, enters at a time when the demand is already petty hot in every possible region.